Archives October 10, 2023

Tampere next weekend and we should

Even a small company can be found, stand out and succeed among the big ones when the strategy, content, Search Engine Optimization and user experience are in order. I help entrepreneurs use their pages effectively for marketing – even from the start! Information and tip How did I launch a €22,575 online course? Case Study , For making online courses / e-books | 0 Comments | Tiia Konttinen This can also be shared… like HBO’s theme songs 380 SHARES Facebook 380  topic of this post is a realistic review of online course sales and I will tell you how I launched an online course that generated 22,575 euros in sales.

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What really happens behind the scenes? How are online courses sold? Well, that’s the answer now. I have special data wanted to write this post for quite some time. I get asked a lot about selling online courses, so I want to give tips to everyone. How did I launch a €22,575 online course? As a basis for the post, I use the launch of the Blogger to Professional™ online course I did in November-December 2017. By reading this post: you will get tips for launching online courses you will get ideas on how to implement your own course launch and you’ll avoid a couple of pitfalls along the way finally, I would do differently next time. Selling online courses (and other digital products) can be nerve-wracking.

I also thought about what

 I remember the first time I sent an email to my readers and offered the opportunity to participate in the From Blogger to Professional™ online course. After that, we had to wait to see if anyone was interested in the course. Well, at that moment I didn’t want to stay and update the “cash register”, instead I shut the plane down and went for a run. It was April 2016. Also read this: Experiences with course platforms after 7 years of digital entrepreneurship That first “launch” consisted of three emails that I sent to 900+ people over the course of six days. I  BUY Email List did not plan the launch in any way, and the course was also in the planning stage at this point. I had written down in my notebook only the length of the course and the topics that I will teach during the 12 weeks.

My family and I are coming to the center

 Don’t push, but put a link to your online store’s product or, for example, to an appointment or your contact information. Or if you have a lead magnet like a downloadable guide, offer it here. Also remember the subscription form for the newsletter! If the reader got his shopping pants on, he will find the next step easily and you will get a new customer! So producing useful, search engine optimized content can be easy Like so!  written an interesting and useful blog post for your target group, which offers the potential customer added value, i.e.

Without realizing it, you have

provides useful information strengthen your position as an expert inspire confidence remove barriers latest database to buying bring you more customers and sales. Then just the next question for processing and the publication maybe next week! Thanks to good content, search engine visibility increases enormously Changes in search engine visibility are slow but rewarding as long as you publish good content regularly . for that particular term will have multiplied. In two years, you could be in the top three search results for almost any search term you want. Keep on this way! Useful content is more effective than pushy content.  enough time, money, interest or need for your product or service at that particular moment, you will be remembered better than the typical advertisement “NOW ONLY 14.

Even if the visitor does not have

99!” And where did that 1417 percent of the title come from? The number of visitors to a small, local business website has changed as follows: in the last 24 months, the number of monthly visitors increased from I can count; I wrote a B in extensive mathematics in 1995! Without percentages : in a few months you can already notice a clear increase. In  BUY Email List a year, the number of visitors multiplies.  increases tenfold. About the author Increase site traffic specializes in setting up and developing websites for small businesses.

Even if you feel like barking a little more

Increase site traffic | Miia Ylinen Step 4: Optimize the content answer, check the following: See that the important search term “best office chair for back pain”, “publishing photos from a computer to Instagram”, “best lunch restaurant in  places: from the url of your blog post from the main title of your blog post from the beginning of the first paragraph of your blog post your blog post from one of the subheadings also from somewhere else in your blog post about the names, titles and alternative descriptions of the pictures, as far as it fits the pictures and about the last paragraph of the article.

Tampere" can be found in the following

 And there isn’t room for all of them. It would be nice to choose suitable images directly new data from the machine easily and quickly. of go somewhere to eat. Where should you go? Where do you go? We have two vegetarians and we wouldn’t go to any hills under any circumstances. Not for the general public, but think about that friend or good client you tell about it. Step 5: Finalize the text Finishing the text is important so that the reader can endure and want to read the entire post. Although the goal of the text is to improve search engine visibility, you are primarily writing for people.  content, the pages won’t be found in search engines, even if the technical implementation is correct. So: short and you have used subheadings If the post is long, use lists and pictures to make it easier to look at and illustrate the whole.

If people don't spend time with your

 If you have written other articles related to the topic, please also link to them from this article. Also add a link from your previously written article to this new one – internal linking also strengthens search engine visibility. Edit the metadata of the article, i.e. the information that appears in Google search results. Make an interesting, clickabl  BUY Email Liste title and description. link will be clicked! And finally: offer the reader the opportunity to buy the product/service. At least tell me how it happens – what to click.

Which is the best office chair for someone

One question to which the visitor is looking for an answer. at once so that the whole flock swims to the wound at once, like here: “with back or leg problems or tennis elbow sufferers, and in fact we also have mattresses and sofas for both those with back problems and those without, as well as lamps and carpets and all wonderful interior products and now also all potholders at no less than 60% off retail price!” -> No one is interested in this. So specify the topic of the blog post to the one question that the (potential) customer asks. Step 2: above But don’t answer the way you were taught in school, or the way you wrote your thesis.

Answer the question you defined

Avoid long, convoluted sentences that are filled with professional jargon that exudes expertise. So don’t try to new database qualify or convince your colleagues And don’t write to the whole world: “Dear citizens, let me tell you about this sensational nose hair trimmer”. And no pushing or shoving either, because no one wants to end up like that. Even if the goal is that the reader ends up buying or ordering. No, but answer the way you would answer a friend who had the same question or problem: What kind of office chair would you recommend for me? My lower back gets stuck from sitting, even though I’ve tried to take breaks. , but when all my best photos are taken with a camera and are on my computer, not my phone. I wouldn’t be able to transfer them to my phone.

I would love to use Instagram

Step 3: Write about the topic and justify it! What do you recommend and why? What should your friend consider when choosing an office chair? What should your friend do if he wants to transfer photos from his computer to Instagram – and what should he not do? What kind of options are there in you  BUY Email Listr favorite restaurant, and why should you go there? That is, write a blog post in the way you would tell a person about it face to face, personally.

News from the social world for companies

News from the social world for companies . Some recently introduced initiatives and updates from facebook, instagram . And whatsapp to help you promote your products and services online. Social media never stops: they change every week, day, hour, minute, second. And you can’t risk falling behind if you want to get better results than your online competitors. The solution is to inquire, constantly. Start with this post. P.S. To write this article we consulted the journal in social ninja marketing column. Updated every friday with the latest news from the social world.

Augmented Reality, Video Kits and Advertising in Stories

Keep an eye on her too, it’s worth it. Facebook: Special Data augmented reality, video kits and advertising in stories . Your company is on facebook and you are constantly looking . For tools and advice to make it stand out compared to the competition.  And therefore earn. We have selected the main news introduced in recent weeks by the menlo park giant. In our opinion interesting to give a boost to your online business. Read also: practical guide to creating a business facebook page . New ads in augmented reality have you heard of augmented reality or ar (augmented reality)? It is a technology that enriches.  The reality perceived by our senses with virtual information.  If a few years ago it was pure utopia, today it is becoming part of everyday life. 

New ads in augmented reality

Even facebook is increasingly willing to use it to improve  Buy Email List  the user experience.  On the platform: it has recently launched a new ad format in ar. If you have an e-commerce you should consider augmented reality sponsored.  Visible in the news feeds, which push people to virtually experiment . With your products on facebook and.  In the case of positive feedback, to complete the purchase online. Some big brands, including michael kors and sephora.  Have already tested them for clothing and other items for sale. Video creation kit for advertiser surely you have heard that.  “an image is worth a thousand words . And that a video is worth a thousand images”; so you thought.  About putting the videos in your content marketing strategy. 

Image How does SEO change in 2018?

How does seo change in 2018? Seo is not dead, on the contrary, it continues to evolve just like search engines. Discover the 2018 news to improve the positioning of your website. Search engines are constantly evolving in an attempt to give users.  Accurate immiate results and relevant to their searches. And so, if you want your website to continue receiving traffic from search engines.  And stays in first place on google. You ne to update your web marketing strategy by following the latest seo trends in 2018. Ready to find out? Let’s go. Voice search and featur snippet one of the biggest news.  This year is the increase in voice searches from mobile devices. 

Voice search and featured snippet

At the moment the voice searches are 20% of the total and. Latest Database Think a little, the numbers are destin to double: it is estimat that by 2020 they will be even 50% of the total. Perhaps due to the haste or the convenience of not having to type.  More and more people prefer to speak and ask their smartphones for the information. They are looking for. The trend was also strongly influenc by the arrival on the market.  Of amazon’s virtual assistants – which introduc alexa and the amazon echo  . Smart speaker – and google, with assistant and google home. The search for keywords evolves: it goes from short keywords . – for example “real-bas web agency” – to longer and more colloquial terms

Search for images and videos

 It therefore becomes essential to optimize your website . Buy Email List  For these keywords, using a simple and discursive lexicon. Which answers without many frills to users’ questions, perhaps by inserting a faq page.  On the site or by writing content that responds in depth to search queries. At this point we have to talk to you about the featur snippet, or the zero result. How many times have you done a search and notic in the highest part of the results a highlight box.  Containing the direct response to your search? That’s the zero result, a box that ranks at the top .  Just below paid ads – and that returns a short excerpt of a web page or a link with the exact answer to your search. F

Buyer personas: what they are

Buyer personas: what they are, examples and 3 free tools to create them what are buyer personas? Why are they important to your web strategy? We share with you some useful tools that we use to define them. Buyer personas. Two “magic” words for those who deal with marketing. Yes, because they identify a concept at the base of all communication strategies.  A fundamental pillar for planning offline and online business activities. You’ve heard of it, but you don’t know exactly what a buyer person is, or how to create it and then use it to your advantage. You only have one goal: optimize your action plan on the web day after day. You are on the right track and soon. 

What are buyer personas?

 Download the kit buyer personas imageimage meanwhile. New Database  To make your mouth water, we tell you that.  A set of well-defined buyer personas, for example, more easily . Turns your site visitors into full-fledged . This is because it allows you to customize messages and produce interesting content.  Taking into account the tastes, habits and needs of your target audience. Give people with certain characteristics what they are looking for. At the exact moment they need it: here is the core of th.  Inbound marketing method, whose roots lie in buyer personas. Read also: what is it and how do you do inbound marketing?

Buyer personas – what they are

They are generalizations of who you would like your customers to be. Buy Email List  Not descriptions of the customers you currently have in your wallet. Buyer personas to simplify we could say that buyer personas are imaginary figures. In some ways invented by you, useful to assign a face and a story to your ideal customers. Easier than to say, trust me. To remove all doubts, always using our hubspot source, we report below . What buyer buyerpersonas are and what they are not, once and for all. Download the kit buyer personas imageimage . This subdivision will help you reorder ideas and proceed. In the correct way: buyer personas. – what they are – these are general biographical and demographic data 

Chatbots and cinema, how to retain and increase viewers

Chatbots and cinema, how to retain and increase viewers . Answer the requests of the spectators 24 hours a day without losing even a contact? You can, that’s the solution. We’ve already talk about chatbots in the . Chatbot article: what they are and why you should use them in your business. Explaining what are their features and the benefits that can bring your business. When us correctly. In this post we deepen the topic, showing you the infinite. Potential of a chatbot built on facebook messenger chat for the world. Of cinema, an industry with which we have been working. For over fifteen years and of which we know very well the dynamics.

New ads in augmented reality

What is a chatbot and what are its features? New Data Chatbot-cinema_2 first, let’s make a small summary.  Especially useful if you haven’t had the opportunity to read the previous article. A chatbot is a virtual assistant capable of simulating a conversation . With a human being, design to respond to user requests . Quickly and comprehensively through a series of preset responses. In practice, he is a perfect customer service officer, always ready to answer.  People’s questions, active at any time of the day – even at night – and who does not ne the presence of a human operator to work. 

Video Creation Kit for Advertiser

Although it is an artificial intelligence software. Buy Email List   And not a real person, with all the limits of the case.  A chatbot can be customiz to the point of giving the impression of being a real individual.  Who gradually wins the trust of the users with whom it chats. Light your own brand. Let’s talk about it! Imageimage what are some of the most advantageous features of chatbots? Chatbot-cinema_4 chatbots are perfect for answering viewers’ most frequently . Ask questions – which often . Waste a lot of time on human operators – show upcoming movies, or send updates on show . Programming. They can be install both on your website and on your social pages – facebook, instagram, linkin, etc.

How to track digital marketing KPIs

Models to understand what to do and in which direction to move in the future, Constant optimization There are those who optimize and sit in their armchairs waiting for the results that arrive thanks to the activities carri out, It can go well up to a certain point, then everything changes, scenarios evolve and the starting conditions are no longer valid, Result? The KPIs suggest reviewing the baseline and optimizing again, deming cycle The Deming cycle for optimization continues, Woe to those who think they can operate on a one-off basis with ecommerce optimization, We must continue to work on.

All this is ecommerce analytics

SEO, on Core Web Vitals, on the different versions of web pages to improve usability and the experience liv by the potential buyer, All this is ecommerce analytics, Risk ruction A brand that invests in ecommerce analytics is able to prict the problems that could come to the attention of those dealing with a complex business such as online sales, For example, by monitoring the KPIs defin upstream it is possible to check whether certain choices in terms of advertising  Latest database and SEO are still valid or whether there are problems on the horizon to be counter, Those who work on data analysis never fall from the clouds, they always keep an eye on the situation, 4 tips for doing ecommerce analytics.

while we hypothesize a tailor-made path


latse database

The world of data analysis provid to ecommerce marketing is infinite , Everything revolves around the web performance of the analyz website and the CRO, conversion rate optimization path, It is certainly essential to work with a database to optimize sales and improve your shop, To obtain the desir results you ne to invest in data-driven culture and strategy , In this regard, while we hypothesize a tailor-made path to improve the performance of your website with personaliz analyses , we address a series of essential points for your online store, Identify the most important KPIs The KPI  Buy Email List analysis and monitoring process starts from a well-structur definition of the parameters to be observ, Because this is what we are talking about.

What it is and how to use data to sell more

Therefore we can outline some types of ecommerce analytics starting from the type of data acquisition, Internal analysis We track what we can intercept on the website and find the necessary information thanks to tools such as Google Analytics , Search Console , advertising tracking pixels, user behavior analysis tools such as Hotjar and Crazyegg, These are inexhaustible sources of data, Competitor analysis Another source to enhance and include in the ecommerce analytics work : the activity carri out by direct competitors, In these cases we turn to other tools that are always indispensable such as.

This is because we also define behaviors in relation

Semrush and Seozoom , This is because we also define behaviors in relation to what happens around us, Context analysis Ecommerce analytics can find a great ally in everything that looks outside the strictly operational context, So you can activate research and survey paths with questionnaires and interviews to get to know your audience, analyze the market and delve deeper into the  new database target audience, Why is analytics important? There is certainly a part of owners and managers of online stores who wonder why they should tackle a complex data strategy to improve their online store.

Ecommerce analytics work can bring concrete and


new base

After all, they already invest in advertising and web marketing for ecommerce : is there really a ne for further analysis? In reality, yes, ecommerce analytics work can bring concrete and measurable advantages to an internet sales optimization strategy , For example, here are a series of points that can be list when looking for the main reasons in favor of an ecommerce data analysis job, Activity forecast A certain type of data analysis for ecommerce allows us to make hypotheses and evaluations regarding the activities to be implement to decide what to do , which strategies to activate, how much to Buy Email List  invest in a particular channel, Ecommerce analytics allows you to evaluate the performance of your business in order to develop prictive.

What is ecommerce analytics

Do you want to transform the digital showcase into a tool for selling online? Great, you have to measure everything, And he must understand the world of event tracking, metrics and KPIs, Only in this way can a Deming cycle be activat for the virtuous improvement of significant performances, Do you know what this means? Convert more and improve turnover over time , in a natural and sustainable way, Content index What is ecommerce analytics? The types of ecommerce analytics Internal analysis Competitor analysis Context analysis Why is analytics important? Activity forecast Constant optimization Risk ruction 4 tips for doing ecommerce analytics Identify the most important KPIs.

What is ecommerce analytics

Collect data across all platforms Skim and eliminate what is not ne Work on a useful presentation When does ecommerce analytics work start? What is ecommerce analytics? Let’s start with a basic definition: ecommerce analytics is everything that concerns the measurement and  new data interpretation of data link to online sales with a website, Through these techniques we collect information, clean it of useless defects , organize it and exploit it, The ultimate goal? Why invest in ecommerce analytics.

When sales and conversions are at


new data

Simple .To manage an online store. thanks to .a data-.driven perspective And make sure that every decision is made. Through .Empirical .evaluation .not by .intuition or improvisation, When sales and conversions are at stak.to .increase .The turnover of a. Digital project. this. approach makes the difference, Must read: what Google Tag Manager is and what it is for The types of  analytics As you can well  Buy Email List imagine, it is difficult to talk about a monolithic block when dealing with the topic of data analysis that revolves around a complex reality such.

Examples of digital marketing KPIs to follow

key performance indicators, useful references to understand what to observe and why, Once the right KPIs have been defin, the ecommerce analytics work is trac, But what are the fundamental KPIs for ecommerce analytics? There are several and the good news is this: you can activate a series of tracking on Google Analytics that allow you to simplify your data collection work, Through website traffic you can extract virtuous information: Total turnover, Average order value Abandon carts Ecommerce spe Customer value over time ROAS, ADV profitability, As you can understand, e-commerce KPIs do not only concern the economic aspect but also the technical one, Such as, for example, the loading spe of the web page.

The advice in these cases is to be analytical

In reality we are still talking about monetization : every second of delay in uploading is miss conversions, Collect data across all platforms Once the key performance indicators have been identifi, we move on to the operational phase structur: it is true that having a lot of information available is useful but you shouldn’t have too much of it , The effort requir to skim is impressive when we think about big data: to do it it must be worth it, there is no point in collecting at random, Skim and eliminate what is not ne It’s superfluou s to have so much data special data  available when you don’t know what to look at and why to do it, Ecommerce analytics work must focus on the generous collection of data and the filtering power of the various tools.

The data must be collect and analyz to best


spccial data

But also and above all the ability of a web performer who deals with data analysis Work on a useful presentation Do you know Looker Studio? This is the evolution of Google Data Studio and you can find it at lookerstudio, google,com , Its goal is simple: to present the data in the best way possible, An effective ecommerce analytics culture must also be aim at virtuous presentation, tips for doing ecommerce analytics A screenshot of Looker Studio, The data must be collect and analyz to best define the reference KPIs, To achieve this result you can use the Looker Studio functions which allow you to create dynamic reports  Buy Email List to share with customer s and collaborators, Just like I do with customiz dashboards that allow you to have every detail of your project under control, Must read: how to analyze and monitor.