Therefore we can outline some types of ecommerce analytics starting from the type of data acquisition, Internal analysis We track what we can intercept on the website and find the necessary information thanks to tools such as Google Analytics , Search Console , advertising tracking pixels, user behavior analysis tools such as Hotjar and Crazyegg, These are inexhaustible sources of data, Competitor analysis Another source to enhance and include in the ecommerce analytics work : the activity carri out by direct competitors, In these cases we turn to other tools that are always indispensable such as.
This is because we also define behaviors in relation
Semrush and Seozoom , This is because we also define behaviors in relation to what happens around us, Context analysis Ecommerce analytics can find a great ally in everything that looks outside the strictly operational context, So you can activate research and survey paths with questionnaires and interviews to get to know your audience, analyze the market and delve deeper into the new database target audience, Why is analytics important? There is certainly a part of owners and managers of online stores who wonder why they should tackle a complex data strategy to improve their online store.
Ecommerce analytics work can bring concrete and
After all, they already invest in advertising and web marketing for ecommerce : is there really a ne for further analysis? In reality, yes, ecommerce analytics work can bring concrete and measurable advantages to an internet sales optimization strategy , For example, here are a series of points that can be list when looking for the main reasons in favor of an ecommerce data analysis job, Activity forecast A certain type of data analysis for ecommerce allows us to make hypotheses and evaluations regarding the activities to be implement to decide what to do , which strategies to activate, how much to Buy Email List invest in a particular channel, Ecommerce analytics allows you to evaluate the performance of your business in order to develop prictive.