Plann each year The quality of influencer marketing has improv in recent years. The importance of micro and macro influencers as well as gamers is growing when booking influencers. marketing in companies. At % the engagement rate is the most important aspect when measuring influencer marketing campaigns. criterion for over %. For the detail results of the study click here Study Influencer Marketing. Econsultancy Study A survey of marketers and end customers show that authenticity and transparency are the two most important key factors for the success of an influencer. % of marketers survey say proving authenticity is critical to the future of influencer marketing.
Conversions are evn an important to very important
Respondents say engagement data is the most important success Malaysia Email List metric for influencer marketing Fake followers are the biggest problem in influencer marketing % of the end customers survey between the ages of and confirm that they had already been influenc by influencers when purchasing products. Study “Importance of Influencer Marketing in Germany ” The study which was commission by the Bundesverband Digitale Wirtschaft BVDW eV and INFLURY GmbH in includes the importance use and effect of influencer marketing in Germany. The aim of this study was to provide an overview of the situation of influencer marketing from the perspective of the online userin Germany as well as to determine the advertising effect acceptance and assessment of trends.
Shoppers with an affinity for social mia are those
A total of online users over the age of were interview for the online Buy Email List representative primary data collection. The sample was also divid into social mia-savvy shoppers and influencer-savvy shoppers. users who have indicat that they have become aware of a product or service through social mia. Shoppers with an affinity for influencers on the other hand are those users who have stat that they consciously perceive product recommendations from influencers. A key result of this study was that.