More than doubl. Influencer marketing emotionalizes and offers interactions: The influencer cooperation builds a strong closeness between the brand and followers visible in significantly increas values for sympathy trust and cribility of the brand. Influencer marketing can provide impulses for sales: The willingness to buy a brand is increas by an average of percent through influencer cooperation and the willingness to recommend it by as much as percent. The influence of influencers on the purchase decision varies depending on age and channel. that YouTubers have a slightly higher influence on buying behavior than other social mia influencers.
IMWF Publish by facts office June
It is also evident that – year olds in particular trust the opinions of influencers. Influence influencer on purchase decision channel Source: Social Mia Atlas : survey by Toluna; IMWF Publish Luxembourg Email List by facts office June Influence influencer purchasing decisions by age group Source: Social Mia Atlas : survey by Toluna; Influencers can make their own communication more to reach their reach and target group. Another step can be to use influencers for your own communication. Studies have shown that the opening rates of newsletters can be increas by mentioning influencers and click rates on own social mia posts. . Recent influencer marketing studies Since influencer marketing is a fairly new concept there have hardly been any studies on it so far.
A study by facts office from shows
Some of the few study results are concisely summariz below. Study Buy Email List of influencer marketing in companies by the BVDW A non-representative survey of agencies from the BVDW brought the following results to light: Influencer marketing will also play an important role in The budgets for influencer marketing campaigns are increasing significantly. Compar to classic marketing the respondents see clear advantages in influencer marketing. The importance of influencer marketing has also increas due to the corona pandemic. Significantly more campaigns with influencers.