In this context different types of strategies can be distinguish. Are you looking for a competent partner for strategy consulting Our experience and our successes speak for themselves: For more than ten years we have been advising and supporting companies from a wide range of industries in marketing business development and market research and much more. Contact us for a personal consultation: Bastian FoersterBastian Foerster Tel- Send an email Strategy Consulting – What types of strategies are there The basics of strategy consulting usually come from classic business administration. Here one quickly comes across names like Ansoff growth strategies or Porter competitive strategies.

Other things to clearly present the target

In general types of strategies can be distinguish as follows: corporate Scotland Email List strategies Business Unit Strategies functional area strategies This differentiation helps you among system of your company. In particular you will use this to quickly track down interrelationships between goals. strategy should be develop for each superordinate functional task such as sales marketing human resources R&D etc. This structure makes it easier for you to manage the complexity of the requirements and the relationships between them. In this area in particular it is advisable to use the experience of strategy consulting for oneself.

This means that all other objectives contribute

Corporate strategy A corporate strategy usually describes the basic Buy Email List direction of the company with short mium and long-term corporate goals. You can also communicate this with a catchy slogan as a company motto. An example would be the formulation “Perspective for growth!”  to this goal. The product-market matrix according to Ansoff provides you with four options in the area of ​​growth strategies: Market development – ​​you open up new markets or market segments with your existing product range. Douglas perfumery chain opens beauty salons Market penetration – In a cut-throat competition you rely on growth with existing products.