We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team is. That Isn’t Boring Internal newsletters should focus on creating something valuable, digestible, and engaging for your employees. This doesn’t mean you can’t include high-level company goals or updates; […]
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Warmly welcome new subscribers Start engaging subscribers at their first contact with you, when their experience is fresh. Ultimate Email Marketing and their excitement about your company is at an all-time high. Begin by sending an automated welcome email or series of emails triggered by their opt-in. The first welcome […]
Reports that consumers most often cite receiving too many emails as their primary reason for unsubscribing to lists. By allowing subscribers to easily choose the frequency at which they receive your mail, you’ll take the guesswork out of segmenting, and keep subscribers engaged and happy to hear from you. Giving […]
While some churn seems inevitable. You Need to Know using email list hygiene best practices will help rejuvenate your list and slow the churn to a manageable rate. 6 email list management best practices Email list hygiene is a necessity for a successful email marketing campaign — especially to get […]
Lowering your deliverability rate. The inevitably of churn Email churn refers to the number of people who leave your list through unsubscribing, report you as spam, have undeliverable addresses (resulting in bounces), or don’t open your emails at all. Either they are not engaging with your emails, or they have […]
A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions you’ll want to master in order to grow a loyal list of subscribers. From managing bounced emails to adding double opt-in signup forms and creating re-engagement campaigns, the goal is […]
