Displaying event details. Deals and promotions drive urgency and require attention-grabbing headlines. Compelling images. And clear ctas. Transactional emails. Such as order confirmations or shipping notifications. Should prioritize providing the necessary information and any next steps. Instilling confidence with a clean and straightforward design.Meghan: for me the same basic design […]
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Email is great for sending relevant. Focus information to our subscribers. When we start giving them too much information to process at once. That’s where we can start seeing a drop off in engagement. Be mindful of how many different topics or details you’re sharing at a given time. Also. […]
If the images you choose don’t relate to your content. They can be a huge distraction and take away from the message you’re trying to convey. Keep in mind that not all messages ne imagery. And in those cases you can use other design tools like font size or color […]
To quote dieter rams. Sometimes “good design involves as little design as possible.” the decision to include imagery in your email depends heavily on the content and purpose of the message. For instance. If it’s a letter from the ceo. The focus might be on the message itself rather than […]
Do you have any rules you follow when it comes to balancing text and imagery? Noelle: ideally. The copy provid for an email has been down to spicy. Concise blocks! In those cases. A thoughtful headline with bold visual prominence and a great hero graphic is all that’s new. However […]
An extra quarter of an hour can make a big difference in the impact of your images. 20. Capture immiate interest with a live stream facebook or youtube or anywhere in between. Livestreaming is a popular and inexpensive creative marketing idea . It.S a great way to grab attention in […]
Some will move on to your site. And some will likely become customers. 16. Get on the trend bandwagon we know – this seems pretty fake. Right? But in reality. Embracing trends – whether they.Re twitter hashtags or google trending keywords – is a good way to keep up with […]
Or you will come across as disingenuous and overly self-promotional. 12. Reward your most loyal customers ok. At this point we.Ve cover the basics of offering exclusive deals to subscribers and offering discounts to your email list. But. Consider going a step further and offering ultra-exclusive discounts – think really. […]
Offer incentives to current subscribers email list incentives aren.T just limit to discounts; there are many irresistible offers that you can offer to your subscribers to not only keep them coming back. But also to create and give an air of exclusivity. Even better. Many of today.S most popular incentives […]
Depending on your budget (zero or just string?). Can be as simple as soliciting your local newspaper. 4. Reward your loyal (and non-loyal) customers rewards programs aren.T just for the grocery store. Today. You can leverage your email list to build a customer rewards/loyalty program for past and current customers. […]
