If the images you choose don’t relate to your content

If the images you choose don’t relate to your content. They can be a huge distraction and take away from the message you’re trying to convey. Keep in mind that not all messages ne imagery. And in those cases you can use other design tools like font size or color blocking to visually enhance the email. Iconography or divider lines can also be a creative way to add visual interest and separate content.

Less is often more

Less is (often) more. All content in your email should feel like the “tl;dr” version. On average. We have a short (and somewhat humbling) 8-10 seconds to capture our readers’ attention. So. Ima gine you have asia email list only 8 seconds to make an impact. Keep it short. Snappy. And align with your brand voice. The primary goal of emails is to get the audience excit and entice them to click and learn more.

Consider directing readers to longer-form

If you find yourself with a lot of information to convey. Consider directing readers to longer-form content on your blog. Website. Etc. When planning your email content. Always keep those 8-10 seconds in mind and it ruthlessly Buy Email List to keep it engaging and to the point and then identify where else you’re sending them for more information Meghan: again. Relevance here is key. And. At some point there is such a thing as too much copy.