A thoughtful headline with bold visual
Do you have any rules you follow when it comes to balancing text and imagery? Noelle: ideally. The copy provid for an email has been down to spicy. Concise blocks! In those cases. A thoughtful headline with bold visual prominence and a great hero graphic is all that’s new. However In situations where more text is new. I have a few rules I follow to maintain a good text to image balance. First I scale down the prominence of hero graphics to allow more space for text. I then explore other ways to add visual interest. For example
I consider using color blocking
I consider using color blocking to break up paragraphs or swapping comma-separated lists into bullet ones. I also look for opportunities to use icons that support different points in the message. These rules ensure that I strike the right balance email list between text and imagery. Helping the reader navigate the content and take the desired action. Meghan: the biggest rule I have when balancing text and imagery is making sure that your most important information is communicated through live text. Rather than relying on an image. Images can be great at visually captivating an audience.
But in some cases not everyone
But in some cases not everyone can see or download an image. For this reason. It’s important to test what the email would look like with and without images. If a large chunk of the Buy Email List message is missing when images are off. It’s important to rethink how live text can be utilized to bring to life your key messages and calls-to-action. what’s the importance of imagery to your design; are images essential for all emails and what’s your process for choosing an image.
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