To quote dieter rams. Sometimes “good design involves as little design as possible.” the decision to include imagery in your email depends heavily on the content and purpose of the message. For instance. If it’s a letter from the ceo. The focus might be on the message itself rather than a typical hero image. In those cases. You can create a visually appealing design by including thoughtfully-plac white space and subtle supporting graphics. Paying close attention to type styles can also help establish the tone and hierarchy of the email. Particularly when there are few to no graphics.
When an email calls for imagery
When an email calls for imagery. I make sure to select visuals that not only enhance the message but also align country email list with our core brand identity. Consistency is key in today’s consumer landscape. And a cohesive brand presence helps build trust and loyalty. As an in-house creative at marigold. I’ve develop brand libraries containing photography. Icons. And other graphics to ensure our brand is represent consistently across all communications.
By choosing images thoughtfully
By choosing images thoughtfully and aligning them with the message and brand. You can enhance the impact of your emails and maintain a strong and recognizable visual identity. Meghan: images can definitely enhance your message Buy Email List and I recommend using them when relevant. When I choose an image. I think through how it relates to the message and how it may be able to visually communicate a tone or experience. Obviously if our goal is to sell a product. We want to show it off through imagery! The biggest trap I see marketers fall into is thinking that they have to use images for every story.