E-commerce Brand Awareness & SEO: Secrets for business success

Looking into the future, we can determine that eCommerce will play a key role in the business world. In early , the COVID pandemic accelerated an already growing industry by driving hundreds of consumers toward e-commerce. However, as we adapt to a new reality, many questions remain in the air. Will online sales continue to increase exponentially? In the future, how much should businesses focus on their e-commerce strategies? And above all, how will marketing transform in light of changing markets? A report by SEMrush shares some answers to these questions. Although the growth rate of e-commerce has dropped the last two years.

Tips for e-commerce

Whether you’re starting from scratch or expanding an established business, new markets are key. E-commerce removes many barriers that businesses have faced in the past. However, expansion never comes without challenges.  Know the market An important point to consider before entering new markets is the difference that may exist between Email List cultural norms  and values .To do this, you can start broadly by grouping countries by region, and conducting market research to better understand consumers in each location.

Brand Awareness & SEO

Along with understanding your own brand, the importance of generating brand awareness among consumers is crucial. The study conducted by SEMrush that we mentioned earlier showed that direct traffic is a huge asset for top ecommerce brands and experts suggest that a strong focus on brand awareness and SEO could give companies an advantage. More and more companies are looking for agencies specialized in SEO . CEOs have seen the importance of SEO and the ROI that these types of strategies can generate in the long term. Without Buy Email List  targeted marketing , people are likely to turn to search engines to find the products and services they want, so making sure your products are front and center will be key to positioning your brand.

A thoughtful headline with bold visual

Do you have any rules you follow when it comes to balancing text and imagery? Noelle: ideally. The copy provid for an email has been down to spicy. Concise blocks! In those cases. A thoughtful headline with bold visual prominence and a great hero graphic is all that’s new. However In situations where more text is new. I have a few rules I follow to maintain a good text to image balance. First I scale down the prominence of hero graphics to allow more space for text. I then explore other ways to add visual interest. For example 

I consider using color blocking

 I consider using color blocking to break up paragraphs or swapping comma-separated lists into bullet ones. I also look for opportunities to use icons that support different points in the message. These rules ensure that I strike the right balance email list between text and imagery. Helping the reader navigate the content and take the desired action. Meghan: the biggest rule I have when balancing text and imagery is making sure that your most important information is communicated through live text. Rather than relying on an image. Images can be great at visually captivating an audience.

But in some cases not everyone

But in some cases not everyone can see or download an image. For this reason. It’s important to test what the email would look like with and without images. If a large chunk of the Buy Email List message is missing when images are off. It’s important to rethink how live text can be utilized to bring to life your key messages and calls-to-action. what’s the importance of imagery to your design; are images essential for all emails and what’s your process for choosing an image.

General low cost business marketing ideas

An extra quarter of an hour can make a big difference in the impact of your images. 20. Capture immiate interest with a live stream facebook or youtube or anywhere in between. Livestreaming is a popular and inexpensive creative marketing idea . It.S a great way to grab attention in today.S distract world. As it grabs people right now . When they are online and looking for distraction or knowlge. Additionally. Your livestream notifications are much more likely to appear in your followers. News fe/notifications. Which is a huge General low cost advantage in today.S hard-to-get marketing world.

Repurpose it.S not just for plastic

Re-share user-generat content whether you.Re Email List  sourcing content you.Ve discover or re-sharing content your followers have shar via your brand hashtag. Posting content from your fans can create a strong sense of community and inclusion. It also makes followers feel accept and part of your customer base. Thus increasing brand loyalty in the process. 22. Recycle. Reuse. Repurpose it.S not just for plastic: you can recycle. Repurpose. And repurpose existing content . Which saves you the time and cost of creating new collateral. For example. If you.Ve creat a series of niche posts on your business blog.

mbrace the rafflecopter and run a social mia contest everyone

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Consider updating their information and   Buy Email List  then turning it into a truly powerful digital download. Either in exchange for an email address or as a paid ebook. 23. Embrace the rafflecopter and run a social mia contest everyone loves a good contest and nowhere more than on social mia. If you.Re looking to quickly grow your social mia following. Running a social mia contest will do more than increase your followers. Online contests are cheap marketing ideas that can also send lots of new traffic to your website (and. Hopefully. Your email list). Inexpensive digital & content marketing ideas evergreen content is forever marketing evergreen content keeps them for years to come

General low cost business marketing ideas

Some will move on to your site. And some will likely become customers. 16. Get on the trend bandwagon we know – this seems pretty fake. Right? But in reality. Embracing trends – whether they.Re twitter hashtags or google trending keywords – is a good way to keep up with what the market is talking about. What your customers want and what aspects of your product or service they are more in demand. Additionally. You may be inspir by a new creative General low cost marketing idea relat to current trends that you can leverage to grow your business.

Share engaging content well

Embrace hashtags while we.Re on the topic of Country Email List trending hashtags. We.Re going all in. All. In. Because hashtags are now a key component of any social mia marketing strategy and. Above all. They are free. Use hashtags wisely to get the word out. Leverage current memes. Cultivate content. And otherwise attract and maintain interest in your brand. 18. Share engaging content well. Of course you should share yours. But it.S an obvious choice and not for this list. What we.Re talking about here is sharing attention-grabbing image content from other sources to your social mia accounts.

Improve the images you use whether

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We love this for two main reasons: 1) it.S free. Even over time (you don.T write it. You just link it); and 2) it.S a great way to network. Be a part of your industry. And spread some praise to experts you.D like to build relationships with. 19. Improve the images you   Buy Email List  use whether we.Re talking images for the blog. Photos for brochures. Infographics or your all-important social mia posts. You can make a big splash with some high-quality professional photos (check out stock photo sites or even freebies like pixabay) to match to elegant graphics. Courtesy of canva . Piktochart . Or similar drag-and-drop image designers.

Move to get a guest spot on the radio

Or you will come across as disingenuous and overly self-promotional. 12. Reward your most loyal customers ok. At this point we.Ve cover the basics of offering exclusive deals to subscribers and offering discounts to your email list. But. Consider going a step further and offering ultra-exclusive discounts – think really. Really exclusive to only the smallest top percentile of your customers – discounts to loyal customers who have been with you for years. Or they have purchas a certain amount of product. Or reach any other profit-producing milestone.  Look at local or industry business awards if you have a hook or are simply very good at your job.

Then start commenting on industry blogs

Most local business networks and/or online industries  Asia email list offer a variety of recognitions. Awards and affiliations that can increase your cribility and authority. Bonus points for rewards that offer badges or other social proof that you can display on your website. Social profiles. In your email signature. And other online presence. 14. Move to get a guest spot on the radio people still love listening to the radio. And with the advent of niche internet radio. There.S a place for almost everyone. So. Start digging around to find your niche – a radio spot (or podcast) where you can spread your expertise. Help people. And get some free promotion.

Then start commenting on industry blogs

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Cheap marketing ideas for social mia   Buy Email List  use all meme hashtags go ahead. Embrace your inner meme 15. Comment. Comment and comment some more if you.Re looking for an easy. Free. Low-stress creative marketing idea to start networking in your industry. Then start commenting on industry blogs . Don.T promote yourself; simply comment. Add some valuable ideas. Or otherwise contribute to the conversation. Do this for weeks and months and people will learn who you are.

Look at local or industry business awards

Offer incentives to current subscribers email list incentives aren.T just limit to discounts; there are many irresistible offers that you can offer to your subscribers to not only keep them coming back. But also to create and give an air of exclusivity. Even better. Many of today.S most popular incentives are digital collateral. So they don.T incur any additional costs beyond the time it takes to create them. 9. Create scarcity with limit ition products or services some Look at local or of the best cheap marketing ideas involve simply repurposing what you already have

Build a new package for your products

And so the limit ition product or service that Europe Email List  rebrands a current product or service for a specific party or purpose was born . Don.T forget to share your limit ition products or limit-time offers on your social mia channels to reach every potential customer. 10. Build a new package for your products or services you are familiar with product bundles – buy this whole bundle. Get $x off! – so why not try it with your product or service? For products. This creative marketing idea can be as simple as grouping together similar goods; for services. It can be a little more complicat.

Which means so is relationship marketing

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But think outside the box. Social mia managers. For example. Can create low-cost monthly packages that incorporate common products. 11. Leverage   Buy Email List  existing relationships to grow your audience word of mouth is still very much alive and well . Which means so is relationship marketing . Spend some time away from the office building relationships with past clients. Colleagues. Local business owners. Friends and even family – anyone who can benefit from what you do. But. Be careful: only share your assets with people who could truly benefit from them.

Reward your most loyal customers

Depending on your budget (zero or just string?). Can be as simple as soliciting your local newspaper. 4. Reward your loyal (and non-loyal) customers rewards programs aren.T just for the grocery store. Today. You can leverage your email list to build a customer rewards/loyalty program for past and current customers. Either as a frequent purchase reward for loyal customers (if your business lends itself to this model). As part of a customer referral program. Or as some other incentive. 5. Embrace the power of joint collaboration oh.

Asking for praise may be the last thing

The power of joint venture! Whether you.Re joining Africa Email List forces with your next-door neighbor or collaborating with a global industry partner. Consider teaming up to create creative collateral marketing content (a webinar. For example). A large package. Or a joint event. Or another delivery. 6. Ask for endorsements (yes. Seriously!) I know many of our readers are introverts. Asking for praise may be the last thing you want to do but. Fortunately. The internet is here for you. Whether you.Re a freelancer asking for endorsements via linkin or allowing reviews on your facebook page or another social mia platform.

This might not work

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Client testimonials are a totally free   Buy Email List  way to demonstrate your value. 7. Give away your product or service wait. This doesn.T sound free now. Does it? And. Okay. If you.Re selling $10.000 home generators. This might not work for you. But. For most professionals. It is possible to give away a product. Or a product sample. Or a highly target. Value-pack free consultation on your product or service. If it provides real value (and not just a fake promotion). Then your potential customers will want it.