The Elements of a Brand Style Guide

Bouncing heart quickly is of the essence. Your subscriber might get tired of waiting for a GIF that loads slowly and gets stuck on the first frame. In fact, they might even close out of your email before they’ve even seen your well-crafted animation. But fast-loading, lightweight CSS animations can quickly grab your subscriber’s attention. Don’t miss out on conversions due to a slow load time! How do CSS animations grab a subscriber’s attention? Our eyes are drawn to movement, and animation in emails is no exception to this evolutionary rule.

Readers respond better to Facebook updates

Check out the following CSS animation Brazil Mobile Number List from display block, a creative email agency, and tell us it doesn’t grab your attention right away: animated email banner graphic with shaking hands in the shape of a heart How do CSS animations allow email designers to spice up emails? You might not be an email designer, but it’s good to remember why CSS animations matter to other members on your team. For instance, CSS animations are a great way to spice up a boring email and inject the look and feel of your brand at a glance. Check out the CSS animation example from above.

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Don’t forget to note if your competitor categorizes

Not only does the bouncing heart quickly grab Buy Email List your attention, but it also adds a creative touch. Doesn’t it almost look like a handshake? What are some drawbacks of using CSS animations? While there are many benefits to using CSS animations, they’re not the perfect tool for every email situation. Some considerations and potential drawbacks to using CSS animations include: Repeating animations Delaying animations Scroll-based/scroll-triggered animation Not visible to every subscriber What do these mean? Let’s dig into each consideration below.

 

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