Due to digitization the measures in marketing are also changing. Influencer marketing is a new form of advertising that is very lucrative for many companies due to its high efficiency. With the help of the influence and reach of influencers the marketing strategy is to be expand and more attention generat. the influencers and their followers this marketing measure is consider to have great potential. Contents . Definition – Influencer Marketing . What is an influencer – Types of influencers . Why influencer marketing works . Recent influencer marketing studies . Influencer Marketing – Prof. Dr. Michael Bernecker in an interview with Mohamad Chouchi . Topics and platforms in influencer marketing . Influencer Marketing: Classification of influencers according to the number of followers.
Since there is a high level of trust between
Remuneration and forms of advertising in influencer marketing . Legal Latvia Email List framework . The most successful influencers in Germany as of December th Case : Influencer marketing campaign “Kwitt” . Six tips for successful influencer marketing Tip for your influencer marketing: Don’t rush into influencer marketing Tip for your influencer marketing: Develop a strategy Tip for your influencer marketing: Weigh the effect of influencer marketing Tip for your influencer marketing: identify micro-influencers Tip for your influencer marketing: Link influencers and content marketing Tip for your influencer marketing: Don’t do surreptitious advertising Please click here to accept marketing cookies and enable this content.
You can influence your followers
Definition – Influencer Marketing Influencers are opinion Buy Email List makers who are active in social networks and have a certain number of loyal followers. They are of particular interest to companies because their recommendations and opinions are valu and respect by their own fans. Many influencers are given cribility. If the target group matches that of the company a collaboration can be successful. The work is bas on assessments and evaluations of the performance of the companies. Studies on influencer marketinghave shown that product presentations by influencers have a high level of cribility especially among young people ag.