Would you like to improve visible results for your website and your ranking position. In our marketing seminars the focus is primarily on sales work and convincing communication with your partners. Among other things professional customer care and customer acquisition are dealt with in a practical manner.  and are made familiar with different methods and sales tools. Find out more about the content and dates here: an advertising banner on a website that leads to the online shop of a specific company the following numbers are crucial: Impressions: Reveal how many visitors to a website have actually seen the banner Clicks / click rate.

Participants get to know the essential strategies

The pure click number refers to the amount of people who click on Spain Email List the banner the click rate puts impressions and clicks in relation Cost per click: Indicates the amount of money that the advertising company has to pay to the operator of the publishing homepage per click on the banner Conversion / conversion rate: The pure conversion number refers to the number of purchases of a product in the shop behind the banner.  and conversions Sample calculation for the advertising banner Let’s assume that company X publishes its banner as an advertisement on a newspaper’s portal.

With visits to the homepage of company

Of impressions are actually click by users of the newspaper portal who then Buy Email List end up on the homepage of company X. The click rate of the banner is therefore percent. For example if the newspaper publisher charges a fee of euro per click company X has to pay him euros. X the company can make two sales which corresponds to a conversion rate of percent. Against this background the turnover achiev or the margin earn can now be offset against the expenses for the advertisement. It becomes clear whether the banner advertising was worthwhile for company X or not. Perhaps the newspaper publisher’s cost-per.