4 Tips for Creating An Internal Newsletter That Isn’t Boring

We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team is. That Isn’t Boring Internal newsletters should focus on creating something valuable, digestible, and engaging for your employees. This doesn’t mean you can’t include high-level company goals or updates; it’s good to keep your teams informed. However, it does require positioning your newsletter content in a way that employees can see how it relates to their role.

Internal newsletter example from Staffbase.

Employees will be more motivated and engaged when you share growth and goals in the context of each team member’s contribution. Don’t just throw quarterly numbers at them in a newsletter and expect them to understand their individual impact Vietnam phone number data on initiatives. Connect the dots for them. Organizational goals hold little impact until they become personal. For example, when sharing quarterly stats, phrase it in a way that highlights their contribution. “Here is where our company OKRs are, which means each individual is performing at XY% of capacity. This is [good/bad/indifferent] because of XYZ. This is our opportunity moving forward, and this is how you can help us achieve that.”

Put a spotlight on your employees

Phone Number List

It’s a psychologically proven principle that people love talking about themselves. According to Psychology Today, it’s so gratifying for people it engages the same areas of the brain as other pleasurable activities, like eating good food and even having sex. In short, it’s powerful. If you want to increase employee engagement, celebrate them, talk about them, let them share about themselves.

Start with what’s most important to your employees

Let’s be real; we’ve all received those jargon, high-level corporate newsletters with massive blocks of copy we’re never going to read. However, done right, internal newsletters Buy Email List have the power to inspire, cultivate company culture, and keep teams aligned. Internal company newsletters are a powerful tool and should be approached with the same effort and intentionality that you put into any email marketing.

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