Viewers in their everyday lives using so-call IRL “In Real Life” broadcast formats. Twitch thus forms a solid basis for unembellish marketing focus on a younger target group . Facts about Twitch Twitch went online on June th and in the early years was mainly us as a live streaming portal for video game and e-sports broadcasts on the streaming site justin.tv which has since been discontinu. This did not go unnotic and so Amazon decid to take over Twitch in . Twitch now has more than million users who are active on the platform every day and almost . million active channels. The average user spends around minutes a day watching live streams.
Twitch quickly emerg as the industry leader
According to crosswertise Twitch has . million active users per Papua New Guinea Email List month in Germany. There are . million active users in Austria and in Switzerland. Even if Twitch has a large number of users it seems that this platform is not yet well known. An admittly unrepresentative survey on LinkIn l to the following findings: Twitch communication Until recently Twitch was mostly known as a gaming platform but mium for a wide range of topics. These topics are divid into categories from which the viewer can choose. Most of the categories include games like FIFA or Call of Duty but there are also more and more categories lke food & drink sports politics or crafting & handicrafts – not just gaming anymore.
The automotive industry also discover the platform
This makes Twitch interesting for brands outside of the Buy Email List gaming cosmos. Twitter examplesWith Hollister Burberry Gillette and MAC Cosmetics fashion and care brands are now also present on Twitch . The fashion retailer Snipes already held the world’s first fashion unboxing there. for itself: Porsche recently present its new racing car there. Porsche X Electric on Twitch Premiere of the Porsche X Electric on Twitch. Twitch has also establish itself as a platform for serious topics.