the emergency caus by covid-19 has resign scenarios and nes. Clothing has lost importance. Also in view of changing habits. More time at home. Smart working and online lessons have l to a decrease in purchases in the fashion sector. With a clear growth. However. In categories such as spending on food. Alcohol and materials for small renovations and repairs . Falling behind and not developing your online business is now a mistake not to be made. If you don’t want to seriously compromise your business.
The ibm report is clear
The ibm report is clear: the only solution for physical stores to remain the emergency caus by covid-19 has resign scenarios and nes competitive is to quickly move towards omnichannel sales strategies . With target actions that bring the new data customer from the site to the store. A winning strategy in this sense is that of “Buy online and pick up in store” (“Buy online and pickup in store” or bopis) and perfecting ship-from-store services .
The question that ibm aims to answer in the report is interesting
Furthermore. The question that ibm aims to answer in the emergency caus by covid-19 has resign scenarios and nesthe report is interesting: is the growth in spending fuel by the pandemic a temporary change? To what extent does it affect long-term forecasts? The answer is that this pandemic has push the industry forward about five years. The move away from physical stores was already underway. But the health crisis l to a “Time leap” forward of five years