It is perfectly possible to sell a product or service worth 5000 euros through a sales page, but as I mentioned earlier, there are nuances to this that determine whether it makes sense. handy. How many people visit the sales page and how many buy. A conversion can be calculated from these, which tells if the information on the sales page is sufficient or if something else is needed. Sales page length One of the longest sales pages I’ve ever come across was 42 A4 strips long. And I can say that reading that page didn’t even feel like a chore.
This is where sales page statistics come in
Many entrepreneurs don’t want to write long sales pages because they can’t read them themselves. The problem is not the length but the fact special data that the right things are not being told there. If the page only talks about and praises the product, no wonder you can’t read it. There is a certain structure on the sales page, but the length is really only determined by how many barriers to purchase the target audience has. If the product is straightforward, solves a clear problem and is easy to understand (it is productized in the right way), then there are fewer barriers to purchase and then the sales page can be shorter.
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I personally collect obstacles and objections to the purchase, and at the moment there are already more than 30 of them. If the target audience has all of these in mind, then the page will naturally be long. Long sales pages have other advantages , such as the fact that they are easier to optimize for SEO. This, in turn, helps in making it easier for you to get potential customers with shopping pants on directly from Google – even for free. There are also several places on the page for action prompts, so that when the customer is finally ready to buy, he does not have to BUY Email List scroll the page very far in order to get to the purchase. Now you know the difference between a landing page, a sales page and a home page.