Chris Burkard: Freelance Photographer

Try to avoid background image use and create designs where text and images are well separated. Instead, you can create a bulletproof background by using CSS and HTML to replicate the look of a background image. In addition to using a bulletproof background, always make sure that you have a failover background color so that your email messages will display even if your background doesn’t. Bulletproof background example Bulletproof background Bulletproof background with images blocked Blue fallback background color with images turned off 5.

Trinity Mouzon Wellness Brand Founder

Why should I make my emails Iran Mobile Number List responsive? As of 2019, 60% of all email opens were on mobile devices. Responsive email design, or the practice of making emails optimized for different screen sizes, is an important part of email UX. Reach your target audience by making sure your subscribers can read your messages on any device. Not sure where to start? Check out our responsive HTML email design tutorial. 6. Should I use emojis? To emoji or not to emoji – that is the question! We don’t have a firm line on this one. After all, emoji support differs dramatically across different clients. Instead, we can suggest that you look into whether there is broad emoji support across your subscriber base and follow our best practices for using emojis.

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Alberto Perez Co-Founder of Zumba Fitness

What’s the best way to add a CTA button? We Buy Email List recommend using a bulletproof button to add a Call-to-Action (CTA) or other clickable buttons. Like bulletproof backgrounds, bulletproof buttons rely on CSS and HTML to render buttons. This makes these buttons much more reliable across different email clients than an image-based button. Image-based buttons can make your click-through rates and ROI suffer. After all, you can’t have conversions if your subscribers can’t click on your button because of an email client rendering issue.


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